I’ve come across a few things recently which have highlighted to me the importance of social proof, the idea that people gravitate towards ideas and products that already have wide support in the community. I got the book ‘Yes – 50 Secrets of Persuasion’ out of the library, and it talks about how hotels can [...]
Filed under: App marketing | Tagged: Facebook, marketing | Leave a Comment »
Many developers struggle to see the relevance of marketing to what they do. After all what has this sometimes nebulous art got to do with turning ideas into applications and code into visually compelling interactive programs? On the surface, very little really, but in terms of developers achieving success for their applications, marketing is vastly [...]
Filed under: App development, App marketing | Tagged: marketing | Leave a Comment »
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