Should you give away your app for free?

There’s been a lot of talk about the ‘freemium’ pricing model over the last year or so. The idea is that you give away a product and charge extra for some additional feature or benefit. Most amusingly, Chris Anderson wrote a book about the model called ‘Free’ and gave away the full-length audio book, charging [...]

How important is self-publishing for UK games developers?

New research from Tiga, a trade association for the UK games industry, shows how significant self-publishing has become for the sector. 64% of games developers now self-publish, and 70% of the rest plan to do so in the future. Tiga surveyed 78 UK games development businesses, 96% of which were independent. The platforms chosen for [...]

Analysts warn developers not to focus purely on iPhone

Juniper Research has predicted that the revenue generated by mobile apps will rise from just under $10bn in 2009 to $32bn in 2015, with around 5-10% of consumer spend flowing through Apple’s AppStore. Juniper’s analysts, however,  have warned app developers against focusing purely on the iPhone and associated App Store. In a quote obtained by Mobile [...]

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