You might remember that when the Intel AppUp Center came out of beta at IDF, Dixons was one of the retailers that said it would be launching a store based on it.
The company has now delivered on that promise, and launched netbook app stores on its Currys and PC World websites, based on the Intel AppUp Center. Customers can now download the app store and install it on their machines, and Dixons will be pre-installing the store on its own-brand netbooks starting next year.
This is the first app store launched in Europe in partnership with Intel. Those who have already submitted apps through the Intel AppUp Developer Program will have their apps automatically included in Dixons’ store, which shows how much the software industry is changing. It can be extremely difficult to get physical product into high street stores, when shelf space is limited and so many software houses want to promote their wares. Getting an app into Dixons’ virtual stores is easy, and Dixons will be promoting the app stores to its customers to drive adoption.
This announcement also shows one of the advantages of Intel’s store over other stores. Developers can submit once to be part of Intel’s app catalogue, and can then sell through lots of differently branded app stores, which will ultimately represent a wide range of different devices. As new stores are launched, developers can have their work sold through them without incurring any additional work of re-submitting the app. Given how hard it is to keep up with the developments in app stores, the AppUp approach could make life much easier for developers.
Filed under: App marketing Tagged: | Intel AppUp Center, Intel AppUp Developer Program
