There was some discussion at this week’s Mobile Monday about the challenge of persuading users to update their applications. From my own experience, I know that I hesitate to update functioning apps out of fear that they might stop working or might introduce intrusive advertising. At the event, the popular view was that users simply [...]
Filed under: App development | Tagged: Mobile Monday | Leave a Comment »
Earlier today, I questioned how in touch developers were with the mass market of end users, given developers love to use the latest devices and the market tends to lag behind them somewhat. One of the strands of last night’s panel session at Mobile Monday was the importance of research. Tom Hume, MD of Future [...]
Filed under: Events, Usability | Tagged: ethnographic research, Mobile Monday, usability | Leave a Comment »
At last night’s Mobile Monday, the theme of developers being first to a particular platform came up a couple of times. The event was sponsored by Microsoft, and Oded Ran, head of consumer market for Windows Phone in the UK, outlined some of the benefits of Windows Phone 7 for developers. “What we have seen [...]
Filed under: App development, Events | Tagged: iPhone, Windows Phone | Leave a Comment »
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